Telling Your AAA’s Story: A Guide to Creating & Implementing Your Brand

Frustrated that people don’t know who the Area Agency on Aging is or what it does? Ever thought about how branding the AAA can tell a story that lives in clients’ minds and symbolizes trust, adaptability, credibility, and knowledge? Learn how to be a storyteller and discover how your stories become a powerful and impactful marketing tool. Using components from ReFraming Aging, Vintage’s rebranding process, and Peninsula Agency on Aging’s refined marketing strategy, we’ll discuss the importance of building brand momentum to position your own AAA and strengthen relationships with the community, donors, sponsors, and clients. Attendees will learn how to utilize a similar approach in their agency and how best to communicate through an innovative, cohesive, and fresh brand strategy that will tell the agency’s story.



Erin Fisher, Director of Vintage, has a bachelor’s degree in business administration from Berry College and a master’s degree in gerontology from Georgia State University. She enjoys skiing, stand up paddleboarding, hiking 14ers, traveling, and watching SEC college football when she’s not working with older adults and their families.

Amanda Rens-Moon, Program Specialist-Lead for Vintage, has a Bachelor of Arts (English Literature) from the University of Colorado, and she loves that as an aging-services professional she gets to temper her financially-focused, policy-regulated, detail-oriented mind, with her empathic heart, and creative spirit. When Amanda is not furiously typing, she enjoys reading multiple books at the same time, covering her home in a healthy layer of hot-glue and glitter, and trying to appease the whims of a brave cat, imperturbable husband, and precocious daughter.

Randi Keesee, Vice President of Development for Peninsula Agency on Aging, is an advocate for aging issues and a champion for ensuring that people have the best supports to age well at home and in their communities. Randi is also no stranger to marketing, having spent 20+ years in roles such as Brand Marketing, Public Relations, Creative Consulting and Communications where her focus has been on the branding and messaging an organization presents to the community.


Participants in this webinar will be able to:

  • Articulate why telling your agency’s stories by using your brand identity is crucial for a nonprofit or AAA;
  • Identify stories and learn how to capture and use such stories to make an impact for your organization;
  • Explain the importance of an agency’s brand and the why it’s essential for nonprofits & AAAs to identify, articulate, and most importantly, market the impact they make with their programs.


View the resource: Telling Your AAA’s Story: A Guide to Creating & Implementing Your Brand (Webinar Recording)

View the resource: Telling Your AAA’s Story: A Guide to Creating & Implementing Your Brand (Slides)