Community Based Organizations (CBOs) engaging in contracting with Managed Care Organizations (MCOs) should have a detailed awareness of the penetration of Medicare Advantage plans (also called Medicare health plans) in their particular market. The Centers for Medicare & Medicaid Services (CMS) provides monthly data on Medicare Advantage (MA) penetration in the United States. This tip sheet provides an overview of how to access and use that data to conduct a market analysis.
Analyzing this data can help you figure out your target market for services your organization/network may wish to market and sell.
View the resource: ACL Tip Sheet: Medicare Advantage Penetration Analysis