E-Learning Primer on Building Business Acumen for CBOs: Marketing Strategy and Competitive Analysis

This free, four-part online course, produced by The SCAN Foundation & The Health Foundation for Western & Central New York, will help community-based organizations (CBOs) understand the value of their services and how to market those services to potential buyers. Developing compelling marketing material that responds to what your customer wants and needs is a critical component of any savvy business, and in the world of integrated health care, CBOs who can effectively “sell” their services are at an advantage in the marketplace. 

 

View the resource: E-Learning Primer on Building Business Acumen for CBOs: Marketing Strategy and Competitive Analysis