Define Your Value
A picture is worth a thousand words. Community-based organizations (CBOs) are passionate and vocal about the great work they do. However, health care CEOs and CFOs speak a different language. Define Your Value provides resources to help CBOs make a compelling business case that resonates with and addresses the current and future business problems facing many health care organizations.
Topic areas covered include:
- Conducting market and competitor analyses.
- Making a business case to health care organizations.
- Relationship-building: who to talk to and how to get the conversation started.
- Refining and prioritizing the range of services you will offer.
- Package your services to deliver value.
- Developing your value proposition for a health care audience.
