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Health care entities are unaccustomed to partnering with CBOs, and to paying for their services. But in an increasingly value-based and integrated healthcare landscape, a CBO’s ability to build relationships with healthcare entities is more important than ever to ensuring sustainability and building capacity. A critical competency for CBOs to realize these collaborations is the ability to package and market their services in a manner that appeals to new potential payers.

On this web seminar, created for the Aging and Disability Business Institute and hosted by the American Society on Aging (ASA), you’ll hear from two aging and disability CBO experts with extensive experience packaging services and preparing organizations for contractual-based reimbursement arrangements. Get tips on identifying service populations, establishing product lines, building relationships, setting fees and more.

Presenters: 

Martha Pelaez, Ph.D, Florida Health Networks, LLC & Health Aging Regional Collaborative (HARC) of the Health Foundation of South Florida

Dennis Fitzgibbons, Executive Director, Alpha One CIL,