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The world of health and long-term-care delivery is shifting from the fee-for-service model to one of pay-for-performance, where providers of all stripes are incentivized to focus on the value they bring to patients, as well as the healthcare system’s bottom line. Innovative and forward-thinking community-based organizations (CBOs) are poised to step up to the challenge and capitalize on sustainability and service opportunities presented by new policies that encourage the integration of social and medical services.

During this web seminar, hear from leaders of the Council on Aging of Southwestern Ohio (COA), a business-savvy Area Agency on Aging (AAA) that has fully embraced the changing reimbursement landscape. COA has deep experience with surveying their market and using insights from the process to spotlight new growth opportunities. Speakers will cover how to identify your organization’s “products,” analyze the market for them, develop market strategies, and more. Tune in to find out how to uncover what’s happening in your backyard!

Presenters:

Suzanne Burke, President and CEO, Council on Aging of Southwestern Ohio

Sharon Fusco, Vice President-Business Services Group, Council on Aging of Southwestern Ohio