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This web seminar, created for the Aging and Disability Business Institute and hosted by the American Society on Aging (ASA) provides methods for making a convincing business case for community-based organizations (CBOs) intent on partnering with the healthcare sector.

Increasingly—due to recent policy and payment reforms—CBOs that provide long-term services and supports face business opportunities on which they can capitalize. But to do so successfully they must demonstrate that they are creating significant economic benefits for their business partners.

Viewers of this webinar can expect to learn about the following:

• Defining what is meant by the term business case
• Itemizing the steps in making a business case
• Defining the formula for calculating Return on Investment (ROI)
• Recognizing the value of calculating an Incremental ROI in assessing the appropriate depth or extent of a program.

Presenter:

Victor Tabbush,  Professor Emeritus at the UCLA Anderson School of Management & Independent Consultant specializing in CBO capacity