Innovations in Member Engagement in Rural Areas
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In 2013, 27 percent of individuals who received coverage through both Medicare and Medicaid lived in a rural area. Dually eligible beneficiaries living in rural areas often contend with distance and transportation barriers, a shortage of primary care providers, and limited access to specialty care. As such, health plans serving dually eligible beneficiaries in rural areas may require creative strategies to overcome barriers to member engagement. This webinar will focus on how plans conduct initial outreach, build connections, and establish trust with rural dually eligible enrollees, as well as engagement strategies to assist them in managing their health. Speakers will share practical tips along with observed outcomes.
This webinar will focus on how plans conduct initial outreach, build connections, and establish trust with rural dually eligible enrollees, as well as engagement strategies to assist them in managing their health. Speakers will share practical tips along with observed outcomes.
Presenters:
• Jen Bundy, RN, MSN, Director of Care Management, PrimeWest Health
• Elizabeth Warfield, RN, Manager of Special Needs Plan Care Management, PrimeWest Health
• Jamie Hanes, Clinical Service Assistant Manager for Case Management, Upper Peninsula Health Plan
• Teresa Cumpton, CMS Regional Rural Health Coordinator-Region 10, CMS
By the end of this webinar, participants should be able to:
• Identify barriers and challenges to member engagement in rural areas;
• Recognize strategies for engaging dually eligible beneficiaries in rural areas;
• Identify effective approaches to building trust such as addressing social needs; and
• Recognize strategies for using case management to engage rural members in managing their health.
