A market assessment will help organizations better understand the health care landscape, identify market trends and recognize major players in the market. Having this information will help inform an organization’s strategy to approaching partnerships and contracts.
The External Market Assessment tool will help organizations identify and better understand health care entities in their local markets, including their challenges, incentives and organizational characteristics. Having this information can help organizations develop a strategy for effectively pursuing health care partnerships. The External Market Assessment consists of four tabs in an Excel spreadsheet, each of which can be completed as part of the market assessment process. The tool also provides information in two tabs that organizations can use to develop a process for ongoing assessment of the market, as well as a template for recording and storing information about potential partners.